Gorenje among the largest partners of European handball

Gorenje has become the official sponsor of the upcoming European handball championships in Croatia in 2018, as well as in Norway, Sweden and Austria in 2020. All through the end of the 2019/2020 season, it is also the official sponsor of VELUX EHF Champions League. With this, Gorenje is strengthening the growth in recognisability of the Gorenje brand around the world, and by using the #simplyfans hashtag, it is encouraging the fair cheering of fans in the region, Europe and around the world. 

Thinking beyond borders and restrictions is in the DNA of Gorenje, one of the leading producers of home appliances in Europe. To achieve ambitious goals in a highly competitive environment, the internal culture of the most global Slovenian company is similar to an excellent handball team – it is based on team spirit and rich experience, it cooperates in a focused manner, encourages creativity and follows a clearly set strategy.

Sponsorship of handball, one of Europe’s most popular group sports, has been a part of Gorenje for a long time, and has now been expanded to an international level. “By expanding Gorenje’s traditional partnership in handball to sponsoring important EHF championships, we will strengthen the recognisability of the Gorenje brand on our key markets, which are also the countries in which handball’s popularity as well as following and viewership of the champions league and European championships are the largest,” confirmed Franjo Bobinac, CEO of Gorenje.